Job Responsibilities: Senior Manager
Salary: $20-30/Hour
Company: American Express
Location: Des Moines, USA
Educational Requirements: Bachelor's Degree
You Lead the manner. We’ve got Your again.
With the right backing, humans and groups have the power to develop in high-quality methods. When you be a part of group Amex, you become a part of a worldwide and various community of co-workers with an unwavering commitment to again our clients, communities and each different. Here, you’ll learn and grow as we help you create a professional adventure that’s particular and significant to you with benefits, programs, and flexibility that help you individually and professionally.
At American express, you’ll be recognized in your contributions, management, and impact—every colleague has the opportunity to share inside the agency’s fulfillment. Together, we’ll win as a team, striving to uphold our organization values and effective backing promise to offer the arena’s first-class consumer revel in every day. And we’ll do it with the maximum integrity, and in an surroundings where everybody is visible, heard and looks like they belong.
As marketers at one of the maximum iconic manufacturers, we play a primary role in building proper relationships with clients who impact existence and commercial enterprise around the world. Right here, creativity and inspired storytelling integrate with powerful records-based advertising and hyper-personalized virtual communication to build a genuine human connection that drives business effects. As we look to adapt and optimize our recruiting method and methods, we've built a advertising characteristic to apply this expertise within the Colleague enjoy institution (CEG).
Recruitment advertising and marketing is a close-knit and growing crew with a remit that consists of participating with internal partners as well as outside companies to expand and enforce huge-scale advertising techniques and plans across worldwide markets.
This Recruitment advertising manager’s standard intention is to apply digital marketing expertise to draw international-class talent, owning the revel in for the Amex international careers web site, developing and imposing new content material for the site as well as for a ramification of virtual advertising channels. This person can even associate closely with the CEG Insights team on website analytics and optimization plans.
In addition, this manager will lead our Amex partnerships with our three international activity platform partners (LinkedIn, indeed, and Glassdoor) owning all logo/content material development and partnering with the broader recruiting team to maximize and optimize these multifaceted relationships, ultimately elevating our Amex Colleague (employer) emblem presence.
Key responsibilities:
- Personal and run the global American specific Careers site. Includes:
- Working with an external creative agency to usually refresh and enhance the content and revel in,
- Partnering throughout worldwide CEG teams to expand nearby content and floor relevant process opportunities to applicants.
- Partner with the CEG Insights crew to analyze web site site visitors and search engine optimization ratings and design check and learn plans to optimize.
- Associate across the marketing team to understand and analyze impact of virtual advertising campaigns on website online site visitors and trips.
- Personal broader advertising content material method and development, together with approaches to increase existing careers site content in addition to growing new content (e.G. Colleague tale-telling) for both the web page and extra channels (task systems, social, etc)
- Own Amex partnerships with LinkedIn, certainly, and Glassdoor. Consists of updating and improving employer profile web page content, driving brand amplification via advertising, partnering with recruiting teams to optimize recruiter utilization, and articulating key partnership outcomes and insights.
- Display and discover competitor and enterprise traits to make recommendations on advertising techniques, equipment, assets, and approaches to growth reach, engagement, and hiring consequences.
- Work closely with move functional groups throughout legal, Compliance, emblem, and Public Affairs & verbal exchange to make certain marketing activities continue to be aligned with American explicit policies.
- Responsible for choice and control of marketing agencies & companies in this space.
- Lead one analyst
- Experience with and knowledge of site marketing, content advertising, seo, social media, and display advertising.
- Experience with digital advertising and marketing tools and practices, inclusive of internet performance analytics.
- Brilliant collaboration talents and a tune file of influencing teams.
- Extraordinary challenge management abilities.
- Self-starter with a flexible mindset.
- Revel in with and information of website advertising and marketing, content marketing, seo, social media, and display marketing.
- Experience with virtual marketing equipment and practices, inclusive of web overall performance analytics.
- Super collaboration talents and a tune document of influencing teams.
- Top-notch task control abilities.
- Self-starter with a flexible mindset.
